From Our Home to Their Home: The Story Behind The Western Lights Residences
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From One Home to a Greater Vision: The Story and Future of The Western Lights Residences
What began with the purchase of a home in Hesperia, California, has become part of a larger entrepreneurial vision connecting residential care, professional knowledge, and responsible growth.
Also known as Marky Pascua
Founder & Chief Executive Officer
The Rosenthal Care Group
We Purchased a Home With a Bigger Vision in Mind
In January 2025, my husband, Kelvin Justo Garcia, and I purchased our home in Hesperia, California. From the beginning, we envisioned eventually transforming the property into a residential care facility for the elderly.
We were not simply purchasing a property. We were also creating an opportunity to build a business that could serve older adults and their families.
However, having that long-term vision did not mean we intended to pursue licensing immediately.
We deliberately chose not to apply for an RCFE license when we first purchased the property.
We wanted to determine when we were ready to commit to the licensing process and the responsibilities associated with developing a residential care business.
It was not until July 2026 that we decided to officially move forward.
Once we made that decision, we submitted our application on July 7, 2026.
That distinction is important to our story. The period between purchasing the property and applying for licensing was a deliberate business decision, not an unsuccessful or prolonged licensing attempt.
Why We Want to Create a Different Kind of Residential Care Experience
When someone moves into an assisted living home, they are not simply changing addresses. They are entering a new chapter of their life.
For families, choosing residential care can also be an emotional experience.
There are questions about safety, comfort, medical needs, independence, daily routines, and whether their loved one will feel genuinely cared for.
We want The Western Lights Residences to be developed around an understanding of those concerns.
Our planned six-resident home is intended to provide an intimate residential environment where individual needs and preferences can receive personal attention.
We want future residents to enjoy meaningful conversations, familiar routines, comfortable surroundings, and opportunities to maintain relationships with the people they love.
Our goal is to build an environment where people feel respected as individuals.
The Values Guiding Our Residential Care Development
As we prepare The Western Lights Residences for its future, several principles remain central to our vision.
Personalized Care
Every resident has a unique personality, personal history, set of preferences, and individual care needs.
Our intention is to develop individualized approaches that respect those differences within our licensed capabilities.
Comfort and Familiarity
We believe a home should feel welcoming, comfortable, and familiar.
Our plans include inviting living spaces, comfortable bedrooms, and opportunities to maintain meaningful daily routines.
Family Connection
Families remain important parts of residents' lives.
We intend to encourage meaningful family involvement, open communication, and relationships built on mutual respect.
Dignity and Independence
Every resident deserves patience, respect, privacy, and consideration.
Our care philosophy recognizes the importance of individual preferences, resident rights, and maintaining independence whenever possible.
Safety and Preparedness
Residential care carries serious responsibilities.
Safety, emergency preparedness, appropriate staffing, training, and regulatory compliance are important priorities throughout our development.
Genuine Human Care
Providing care involves more than completing daily tasks.
A thoughtful conversation, patience, kindness, and remembering someone's preferences can make everyday experiences more meaningful.
When We Decided the Time Was Right, We Moved Forward
Purchasing our home in January 2025 established the foundation for our residential care plans. But July 2026 marked the beginning of our formal licensing journey.
We believe that timing is an important part of entrepreneurship.
Choosing when to move forward with a major business commitment requires careful consideration.
When we decided to pursue licensing, we were ready to begin the formal application process.
What followed was a series of milestones, communications, administrative requirements, and follow-ups.
We want to share our actual experience transparently, both for families following our journey and for aspiring care business owners who may find our experience informative.
Our Licensing Timeline
Application Submitted
We officially submitted our RCFE licensing application to the California Department of Social Services.
Application Received
Our application was received by CDSS, three days after submission.
Fire Inspection Scheduling
We received an email from the Fire Marshal's office requesting that we schedule an inspection.
Fire Inspection Passed
Our property passed its fire inspection. This was an important milestone in the application process.
Fire Clearance Follow-Up
We contacted the Fire Marshal's office to confirm whether our clearance had been transmitted to CDSS.
It had not yet been sent, and the inspector was off that Monday.
Clearance Transmission Confirmed
We followed up again and confirmed that the Fire Marshal's office had transmitted our clearance to CDSS by email.
Operating Statement Update
Our assigned licensing analyst requested a change to one field in our Operating Statement.
This also increased our required proof-of-funds amount.
We already maintained the necessary funds in our bank account, so we did not need to deposit additional money.
Number 64 in the Queue
We were informed that our application was number 64 in the queue for compliance and background reviews.
Queue Position Changed
When we checked again, our position had moved from number 64 to number 65.
We learned that case reassignments had occurred and our analyst had taken nine additional cases.
Number 51 in the Queue
Our most recent reported position was number 51 in the compliance and background review queue.
Our Application Status
As of September 15, 2026, our application was number 51 in the review queue.
Our property passed its fire inspection on July 17, and we confirmed transmission of the clearance to CDSS on July 21.
We continue to follow the application process and prepare for the remaining licensing requirements.
This status reflects our reported application progress as of September 15, 2026. Fire clearance is not equivalent to issuance of an RCFE license.
What Our Licensing Journey Has Reinforced About Building a Care Business
Preparing a residential care home is not simply a matter of completing an application and waiting for approval.
It involves financial preparation, communication, documentation, operational planning, and the ability to respond when additional information is required.
Our experience with the Fire Marshal's office reinforced the importance of following up on important milestones.
When our fire clearance had not yet been transmitted, we followed up until we received confirmation.
When our analyst requested an adjustment to our Operating Statement, we already had the required financial resources available.
And when our position in the review queue changed, we contacted the analyst to better understand the situation.
These experiences have reinforced the value of being organized, prepared, and actively engaged throughout the process.
We recognize that every application is different. Our experience should not be interpreted as a guaranteed or standard licensing timeline.
One Home Is Our Beginning. It Is Not the Limit of Our Vision.
The Western Lights Residences represents our first planned residential care facility. However, our entrepreneurial vision extends beyond developing one home.
My professional background in business analysis, operational management, and performance improvement has influenced the way I approach business development.
I believe that a business should be built with systems capable of supporting its current operations and future opportunities.
For residential care, that means understanding staffing requirements, managing operating expenses, maintaining financial discipline, developing effective administrative processes, and establishing reliable professional relationships.
It also means understanding that every additional facility represents new responsibilities to its residents, caregivers, and families.
Our intention is to use the development and future operation of The Western Lights Residences as a foundation for evaluating additional residential care opportunities.
Building the Foundation Before Expanding
Our immediate priority is to complete the licensing process for The Western Lights Residences and establish its operational foundation.
Before pursuing additional facilities, we want to evaluate our existing systems, staffing model, financial performance, operational requirements, and overall readiness for expansion.
Future facilities will require separate planning, financial resources, site evaluations, and applicable regulatory approvals.
Our Residential Care Development Roadmap
We envision a deliberate approach to growth, beginning in the High Desert and evaluating opportunities in neighboring communities as our operations develop.
Hesperia: The Western Lights Residences
Our first priority is developing The Western Lights Residences, our planned six-resident residential care facility in Hesperia, California.
We intend to focus on operational readiness, resident care, appropriate staffing, financial management, and regulatory compliance.
Additional High Desert Opportunities
As our experience and resources develop, we intend to evaluate opportunities for additional residential care operations in the High Desert.
Potential markets include Hesperia, Apple Valley, Victorville, and neighboring communities within San Bernardino County.
Future opportunities may include additional small residential care facilities and other appropriately licensed care models.
The Inland Empire
Beyond the High Desert, we intend to evaluate residential care opportunities throughout the Inland Empire.
Communities under consideration include Highland, San Bernardino, Redlands, and other appropriate markets.
Expansion will depend on operational readiness, available resources, market conditions, and applicable licensing requirements.
Supporting Growth Across California
The Western Lights Residences is part of The Rosenthal Care Group, our parent organization.
TRCG's broader development strategy begins in the High Desert, continues throughout the Inland Empire, and envisions expansion across Southern California, Central California, and eventually statewide.
Residential care is one part of that vision. Consulting, professional education, specialized administrative services, and care placement are other areas within our developing business ecosystem.
Two Entrepreneurs. One Shared Vision.
The Western Lights Residences is being developed by Marky Ramone Richmond Pascua, also known as Marky Pascua, and Kelvin Justo Garcia.
Our backgrounds and professional experiences influence the way we approach both residential care and business development.
Marky Ramone Richmond Pascua
Founder & Chief Executive Officer | The Rosenthal Care GroupMy professional journey began in the call center industry in the Philippines in 2009.
After immigrating to California in 2013, I continued developing my career in customer service, mortgage lending, business analysis, and business execution.
During my career at Wells Fargo, I gained experience with performance analysis, productivity, staffing models, operational forecasting, automation, and customer experience improvement.
These experiences influence how I approach entrepreneurship, financial management, operational efficiency, and long-term organizational development.
Kelvin Justo Garcia
Chief Operating OfficerKelvin established Rosenthal Community Care Services in August 2024.
He plays an important role in the development of our care-related businesses and their operational foundations.
Together, we are combining our experience, entrepreneurial interests, and shared commitment to developing a sustainable organization within the care industry.
The Western Lights Residences represents an important part of that journey and our commitment to developing residential care operations.
Part of The Rosenthal Care Group
While The Western Lights Residences focuses on residential care, it belongs to a broader family of businesses being developed under The Rosenthal Care Group.
We believe the care industry presents different but interconnected needs.
Families need help navigating care options. Aspiring entrepreneurs need professional guidance. Existing care business owners need operational resources.
Residential care facilities must provide a safe, appropriate, and welcoming environment for the people they serve.
Our businesses are designed to address these different needs while maintaining their own operational responsibilities.
The Rosenthal Care Group
Our parent organization provides strategic direction for our developing family of care-related businesses.
Its long-term vision includes organizational development, operational coordination, and carefully evaluated growth opportunities across California.
Rosenthal Community Care Services
RCCS supports current and aspiring residential care business owners.
Its services include consulting, licensing preparation, educational resources, operational support, and specialized administrative assistance.
Explore Our Consulting BusinessRosenthal Adult & Senior Care Connections
RASCC helps families explore assisted living, independent living, memory care, and in-home caregiver options.
Its services include care needs assessments, placement assistance, and additional family support.
Explore Our Care Placement BusinessWhy Our Businesses Are Connected
Each company addresses a different aspect of the broader care industry.
Our consulting operations provide opportunities to understand the challenges faced by care business owners.
Our placement operations allow us to better understand the priorities of families navigating care decisions.
And our residential care development provides practical experience with the responsibilities involved in establishing a licensed care home.
These perspectives contribute to our broader organizational development while each business retains its own services and responsibilities.
Our Roots Are in California's High Desert
Hesperia is not simply where we purchased a property for our first residential care project. It is our home.
We want The Western Lights Residences to develop meaningful relationships within the local community.
Our planned residential care home is situated in the High Desert region of San Bernardino County.
Once appropriately licensed, we hope to provide another residential care option for eligible seniors and their families in Hesperia, Victorville, Apple Valley, Oak Hills, Adelanto, and surrounding communities.
We also recognize that some families may be exploring options for relatives relocating from other parts of Southern California.
Our intention is to provide clear information about our future services, admission requirements, and capabilities once licensing is complete.
As our organization develops, we intend to maintain our local relationships while evaluating opportunities in additional communities.
What I Hope Families Will Remember About The Western Lights Residences
If you are reading this while searching for care for someone you love, I want you to understand something about why we are developing this home.
We know that choosing an assisted living home can be a deeply personal decision.
Families may have questions about safety, daily care, comfort, independence, and how their loved one will adjust to a new environment.
Those questions deserve thoughtful answers.
As we continue developing The Western Lights Residences, we want to build a home where communication, compassion, and resident dignity are central to the care experience.
We also want families to understand that we are approaching this as a long-term commitment.
Our broader business ambitions do not diminish our responsibility to the people who will eventually call this residence their home.
Every future resident deserves appropriate care, genuine respect, and a living environment that recognizes their individuality.
With appreciation,
Marky Ramone
Richmond Pascua
Also known
as Marky Pascua
Founder &
Chief Executive Officer
The Rosenthal
Care Group
Together
with Kelvin
Justo Garcia
Chief
Operating
Officer